Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

DECEMBER 24, 2008

The lead process used to be “beat people with information until your sales person closes them.” That, by the way is the nugget of this whole piece.). Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They are all about helping out a certain niche of prospect.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

The lead process used to be “beat people with information until your sales person closes them.” That, by the way is the nugget of this whole piece.) Now, it’s a little bit more about relationships with products and companies. Look at Dell’s Digital Nomads. They are all about helping out a certain niche of prospect.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JUNE 5, 2009

Nice to know someone there is sharing our information. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

Nice to know someone there is sharing our information. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 23, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. So the results of my informal survey were confirming our gut. Jill Konrath : "I hate being pounced upon.(but).I

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. So the results of my informal survey were confirming our gut. Jill Konrath : "I hate being pounced upon.(but).I

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. is really just using communications, information, and technology to enhance long term sales best practices. Its really about the "At Bats".

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. is really just using communications, information and technology to enhance long term sales best practices. Its really about the "At Bats".

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

JANUARY 7, 2010

During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. What better reason to keep the conversation alive than "actually, I may not be the perfect person to answer that. You can train with 5-10 pitches in an hour versus 1 or 2.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Clients and prospects are overwhelmed by public domain information. Mike: This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Clients and prospects are overwhelmed by public domain information. Mike : This is a topic relevant to Green Leads , so I was taking an informal survey at the two events and thought I would ask you as well. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Requests for information. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

NOVEMBER 2, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. Life Goes On - Don't forget to keep your personal goals, to dos, dreams and desires organized as well. The article links to all sorts of online resources. Give some priority to yourself.

Tagging 100

Tagging Resources Organization Examples 100

Smashmouth Marketing

NOVEMBER 1, 2008

There is plenty of information online, a great place to start is the Lifehacker interview with Merlin Mann, the author of 43 Folders blog. Life Goes On - Don't forget to keep your personal goals, to dos, dreams and desires organized as well. The article links to all sorts of online resources. Give some priority to yourself.

Resources 100

Resources Organization Examples Personalization 100

Smashmouth Marketing

MAY 1, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey. The word that springs to mind when I think of Gerhard is "Passion".

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Wikipedia is the poster-child of a new movement where we all want to contribute to a world where all information is available to all people. Sort of an informal survey. The word that springs to mind when I think of Gerhard is "Passion".

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Especially today when the buyer defines the sales cycle, not the seller.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 26, 2008

I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. Personally, I see no value in what they are doing (to them), but there is that network effect that someone might find me through them. We don't have to reciprocate with a follow.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. Personally, I see no value in what they are doing (to them), but there is that network effect that someone might find me through them. We don't have to reciprocate with a follow.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

JULY 29, 2010

This one thing may turn into a longer conversation that could bring out more pains and needs from the prospect and in time, turning this ‘not interested’ person into an opportunity for our clients.". Like I said, there's a lot of great information out there; what would you have added from the week?

Demand 100

Demand B2B Comparison Demand Generation 100