LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. I hope to meet several of my readers in person! 10 years ago, email marketing was in its infancy.
LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
FEBRUARY 17, 2010
It may take a while before potential clients are ready to buy or even want to talk to a sales person. With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. Lead Nurturing. Intra-company Collaboration. Conclusion.
LeadSloth
SEPTEMBER 24, 2009
Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns.
LeadSloth
OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized and Relevant Communications. For more information on lead management or best practices, visit www.leadlife.com , call 1-800-680-6292 or email info@leadlife.com. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?
LeadSloth
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).
LeadSloth
APRIL 15, 2010
If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. For new leads, you want to ask enough information so you know what they are interested in. For existing leads, you ideally have enough information in your database to add leads to a relevant campaign.
Expert insights. Personalized for you.
100 
Let's personalize your content