eTrigue

article thumbnail

Email Marketing vs. Marketing Automation

eTrigue

Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. So while email marketing is powerful, it could use a boost of automation. Give me some specific comparisons.”

article thumbnail

The Need for a Demand Center

eTrigue

Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region.

Demand 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Set up an automated email that’s triggered within minutes of someone subscribing to your email list or requesting more information. And don’t forget dessert: consider presenting a relevant link to a tidbit of further information they might be interested in. Keep it light. And do you know what busy people appreciate?

article thumbnail

How to Use Short Captivating Videos to Boost Sales

eTrigue

Short captivating videos are informative and entertaining — the exact experience that the majority of people love. Video testimonials are more captivating than written quotes in that you get to see the person giving the testimony. Are you using videos to attract customers and boost sales? Not all videos are created equal.