Cintell

article thumbnail

How to create Buyer Personas at every budget

Cintell

We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. While ideal personas contain in-depth insights based on first-person interviews conducted across the buying ecosystem, there are less complicated ways to get buyer insights that can power your sales and marketing.

article thumbnail

How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. But all smart marketers and copywriters know that B2B buyers experience what is referred to as a split personality disorder. Your brand, in essence, becomes one they can relate to on a more personal level.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

We want to empower customers with buyer intelligence to inform sales and marketing activities and build more satisfying and profitable customer relationships.”. For more information, visit [link]. For more information, visit [link]. About Cintell.

article thumbnail

Should your B2B Marketing Plan Include Company Personas?

Cintell

We’ve grown to understand the buyer beyond their job title which allows us to focus instead on the personality, motivations, authority, responsibilities, priorities and other attributes that comprise buyer personas. Instead, it means including information such as technologies in use, executive staffing changes and current projects underway.

Planning 100
article thumbnail

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

They’re also personal. We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Buyer personas are: A big priority. I often start with “who do you trust for recommendations?

article thumbnail

17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more. Survey tools are used to identify and validate persona research for both customer and non-customer communities.

article thumbnail

The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. Sharing the right content.