Chris Koch

APRIL 9, 2010

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. People know that they can count on this person to provide or link to the most insightful information in the topic area—no matter where it first appeared. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. Continuity. Tweet This Post.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

FEBRUARY 11, 2014

Capturing this opportunity requires stoking fans’ passion not just during game days, but 365 days a year, through every conceivable channel – in person, on the web and through mobile and social media. Despite all these advances, few teams have all the information they need to get truly personal with their fans.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

JANUARY 21, 2011

The social media noise is personal. The characteristic that stands out is that these channels are all more personal than more traditional content. All of the best blogs are personal. Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. Marketers as paparazzi.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

NOVEMBER 24, 2009

is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. It should be clear that this is a personal effort, not a corporate one. People need to know that taking personal responsibility for their actions is the best guideline of all. This [Choose. Blog, Space.] Make it public.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

FEBRUARY 4, 2012

Second, I’m changing the name because I’m going to make it my personal mission to end the use of the term thought leadership to describe this method of marketing B2B companies. Mostly what we do with thought leadership is educate and inform. I don’t know of another marketing term that gets so much hate mail.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

FEBRUARY 18, 2011

Based on these interviews and on my own experience working with thought leaders, I’ve started a list of key characteristics (please add your own attributes to this list): What are the personal attributes of a thought leader? Good ideas aren’t enough; those ideas need to be informed by a wide-ranging exposure to other inputs and opinions.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. These are the ideas that prompt buyers to think about change.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. These are the ideas that prompt buyers to think about change.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

FEBRUARY 11, 2011

Or if this person is going to be a technologist, he or she must have a serious grounding in analytics. We need to use analytics to quantify and manage how fast we move prospects through the buying process and to increase loyalty and trust after they’ve bought from us. B2C companies have these “wonks” today.

Analytics 100

Analytics Paid Search Agency Marketing Management Loyalty 100

Chris Koch

APRIL 2, 2010

And you never get any interesting assignments if you aren’t able to communicate information through a narrative structure—a story with a number of star characters and a beginning, middle, and end. Even making a cat more like a person works.) Those two things are built into the process. It’s the same in B2B. Twitter , LinkedIn, etc.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. CEOs Use Social Media More than Other Buyers. You can download an abbreviated summary here. ).

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

NOVEMBER 7, 2012

But the Forbes platform is an important step in helping companies understand that there is a time for selling but there is also a time (generally much earlier in the sales process) when customers and prospects are simply looking to be informed, educated and entertained. This Makes My Teeth Itch. Can’t Do Without. Favorite Voices.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

MARCH 26, 2010

so that buyers can consume the information in any form they choose. And target that content to all of the stages of the buying process so that anyone encountering your content will find something that speaks to them personally. Hire a content director. Have you noticed what’s been happening to the media lately?

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Chris Koch

AUGUST 13, 2010

Following the trail of bread crumbs leads us to a caring, thoughtful person. The information from a social site like this changes how journalists can write about a huge company like HP.

Social Media 100

Social Media Media SME B2B 100

Chris Koch

JUNE 5, 2009

If the crisis is seen as being morally averse, or causes harm in ways that seem ethically and morally averse to the average person, it will affect the pace and depth of losses. Customers have a tendency to “forgive” brands that take more steps to resolve a crisis than the average person can envision or may even think necessary.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

JULY 22, 2011

Then, the day after surgery, the nurse informed me that I was being moved to be “with my own kind” over in orthopedics. But this guy still isn’t the surgeon. He’s a colleague. Then, as you are lying on a bed outside the O.R. waiting to be worked on, you meet the doctor who will be doing the work. I was in heaven.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 18, 2014

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. Hack your thoughts, beliefs, and your bank PIN.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

MARCH 12, 2012

[This is cross-posted on the SAP Services blog]: Mobile applications are a little like vacation snapshots: They are informative, sometimes fun—beautiful, even—but they don’t tell a full story on their own. Mobility should be corporate owned, personally enabled. BYOD is overrated, says Egan.

Enterprise Management 100

Enterprise Management Lock-In Marketing Management Paper 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. We will do our very best to keep you informed and entertained.”

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

DECEMBER 28, 2010

Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. A few examples of things that ITSMA clients did this year: Combining a live event with a virtual event to extend the reach of both. Describing what you do is thought leadership.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

AUGUST 3, 2010

Here are some of the qualities that social media voices should have: (More) Informal. Sure, social media are more informal by default, but informal doesn’t mean you should sound like an idiot. I humbly offer these guidelines in the spirit of the B2B marketing guild. I’d love to hear your additions, comments, rants. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

More) Informal. Sure, social media are more informal by default, but informal doesn’t mean you should sound like an idiot. Indeed, the more personal nature of the communications makes good skills even more important because all the misdeeds can be easily tracked back to their source. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. The pool of information they are sifting through contains an increasing amount of social media content.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

JULY 29, 2011

That information vacuum led some bloggers to fill it with questions about the quality of McKinsey’s research and its motives. It’s ironic, but there is a person who could have responded to this controversy in a very interesting way. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100