permission Information Related Topics 
Chris Koch
SEPTEMBER 11, 2009
Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.
Chris Koch
SEPTEMBER 11, 2009
Information. Information, not DNA, is the most important piece of the consultative sale and the executive-level relationship. With customers able to do so much research online, the way to get in the door these days is to have information that isn’t readily available elsewhere. Information is marketing’s responsibility.
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Chris Koch
SEPTEMBER 18, 2009
Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.
Chris Koch
SEPTEMBER 18, 2009
Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. Permission model. You search for people you know and you ask their permission to start a relationship. Then you need to get those people’s permission to build your network further. Viral model.
Chris Koch
APRIL 8, 2011
There is cultural permission to speak. Companies need to give themselves permission to engage in social media, both within marketing and in the broader culture of the company. So let’s try to define what the ground level is so we know when we’ve established the base level of organizational social media skills.
Chris Koch
MAY 21, 2010
If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information? The expectation on Twitter is that 99.9%
Chris Koch
OCTOBER 12, 2009
Social media tools are imperfect for informing people. Twitter is literally an endless stream of information, much of it repetitive. The tools are imperfect for informing us. They’re stuck in the model of making relationships the old fashioned way: through permission-based trust and experience. This is no evolution.
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