Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

AUGUST 13, 2021

” We actively avoid information that can help us. The conclusion: We actively avoid information that can help us. This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. As always, happy reading and listening! Here’s how to start.”

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

SEPTEMBER 22, 2014

78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). 55% of B2B buyers search for information on social media (source: MediaBistro ). In fact, it’s the opposite.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Advertising Benchmark 80

Biznology

DECEMBER 7, 2021

This will likely involve peers and leaders from other industries. As part of the recovery process, economic and political leaders from across the globe have had to deal with The Great Reset. A significant component of The Great Reset is a more responsible, equitable, and sustainable approach to employment.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

JANUARY 5, 2017

But they use data to inform and improve what their instincts suggest. Well, for your customers, because it ensures you’re offering them the best possible experience as “voted” on by their peers. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. Why’s that?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

FEBRUARY 25, 2020

Even if much of your B2B buying still happens through a sales rep, buyers increasingly want to find information themselves. Some B2B companies love their tried-and-true strategy. They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. So, where’s the need for digital?

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

DECEMBER 23, 2016

The answers tend to fall into the following categories: Access: Social media provides buyers access to a much broader network of peers and experts than they can otherwise tap into. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? An inaccurate profile. Barry is a partner in a Tier 1 accounting firm.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

JULY 23, 2014

These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They still rely on trade shows and events for product information–second only to peers and colleagues. And you’ve got a lot of company.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MARCH 18, 2022

We are looking forward to longer, beautiful days outside here in the Bay as we move deeper into another great Spring season. Conversations with clients and colleagues have increasingly focused on identifying the best next step(s) in their professional and/or personal journeys.

Peer-to-peer 104

Peer-to-peer Thought Leadership Opinions Training 104

Biznology

FEBRUARY 17, 2014

Email and telephones are great peer-to-peer tools, excellent for targeted messaging with people you already know. That’s convenient for private or sensitive conversations, but insufficient for content that would benefit more than those already participating in the exchange of information.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

JANUARY 24, 2020

” “The Power of Boundaries : Sharing personal information brings people together and helps them like one another more. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern. As always, happy reading and listening! Remember: great is just good, but repeatable.”

Consulting 129

Consulting Peer-to-peer Curation Press 129

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. Sort of like the Boy Scout law.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JULY 30, 2021

“…A culture of kindness, fun, and cooperative collaboration is just as important to the bottom line as your daily to-do list…The spontaneous, informal interactions at risk in hybrid and remote work are not distractions or unproductive. . ” The Surprising Power of Peer Coaching.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

DECEMBER 22, 2014

of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). 55% of B2B buyers search for information on social media (source: MediaBistro ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey). Why has it changed?

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? The audience is different, so cater for what they are looking for.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

DECEMBER 18, 2013

Much has been said and written about the digital divide , “an economic inequality between groups, broadly construed, in terms of access to, use of, or knowledge of information and communication technologies.” This is a 90-9-1 adoption world anyway, isn’t it?

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

APRIL 11, 2016

Of course, some will take the valuable information you’ve offered and you’ll never hear from them again. Your goal isn’t to publish valuable information for free. Your goal is to gain trust and build or strengthen a relationship by publishing valuable information. It is, quite literally, the top of your sales funnel.

Top of Funnel 80

Top of Funnel SEO Digital Marketing Funnels Peer-to-peer 80

Biznology

JULY 12, 2012

On top of that, the volumes of information we now have to process to get things done have exploded. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive. You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Biznology

APRIL 14, 2014

The biggest reason is the rise of transparency due to the internet, and how so many customers rely on digital research and interaction with peers for more honest assessments. More information on how to rejuvenate your brand trust is in our website: www.ThePathfinderGroup.net. Skepticism is most acute among the Millennials.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Biznology

MAY 21, 2015

Their behavior is not influenced as much by advertising any more, but by online feedback and the experience of their peers and other respected sources: Only 6% of Millennials consider advertising to be credible (source: Edelman Research). Instead, 95% say friends are the most credible source of information.

Advertisements 80

Advertisements Advertising Brand Identity Branding 80

Biznology

NOVEMBER 4, 2015

The four speakers ranged in age from 17 to 23, and each was already running a company. The 23-year-old was on her second startup, having raised $1 million for her first venture from investors (including Richard Branson) when she was just 18 years old. An app he developed called Yo briefly became a viral phenomenon in 2014. REX recently raised $1.25

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Do not create new large scale social media programs without informing or working with key internal stakeholders.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

On an intellectual level they seem to recognize that they must work with their cross-functional peers to succeed, but in reality there is more jostling for control than is good for the organization. Do not create new large scale social media programs without informing or working with key internal stakeholders.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

SEPTEMBER 23, 2015

As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer. As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

Biznology

OCTOBER 10, 2016

You’re not going to drive demand and create next step actions beyond the click, like or comment by just giving the same tips, mistakes, and information. If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. You drive demand and you get them to take next step actions.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

FEBRUARY 11, 2015

Many organizations think about rewards only in monetary terms, but a sincere and timely “thank you” or “good job” by peers or leaders – especially when done in a medium consumed by many others – is a powerful incentive often neglected at the workplace. Some speak well, but write poorly.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

NOVEMBER 11, 2013

I am a co-author along with eight other peers. Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

OCTOBER 22, 2014

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Find out how below. Don’t try to imitate your larger competitors. Don’t fight this.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

FEBRUARY 8, 2013

The idea was that, if we made our corporate pages editable by any employee, we could build a comprehensive repository of information that’s always kept up-to-date. The idea was that, if we made our corporate pages editable by any employee, we could build a comprehensive repository of information that’s always kept up-to-date.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Biznology

AUGUST 17, 2020

Did you know that companies that put profits and people on a level playing field deliver a total return to shareholders 3x greater than their peers? Did you know that companies that put profits and people on a level playing field deliver a total return to shareholders 3x greater than their peers? The Reckoning.

Work Management 20

Work Management Case Studies Case Study Marketing Management 20

Biznology

FEBRUARY 10, 2015

You’re under 24-hour strict peer review. Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual. “Why should I?,” ” No you can’t. My best advice is: don’t be shady.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

SEPTEMBER 13, 2021

It’s no secret that technology is the ultimate modern-day disrupter in just about any industry, but for employee communicators, the implications of new technologies—both communication-focused and not—are arguably even more significant. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Biznology

NOVEMBER 20, 2019

They must rely on insights-driven marketing, which involves analyzing numerous sources of data and extracting valuable information from it. Into 2020 and beyond, the people who get educated at work should expect it to happen more informally. through peer networking, mentoring and similar educational perks. Sustainable Products.

Marketing AI 128

Marketing AI Trends Peer-to-peer Business 128

Biznology

MAY 17, 2012

It’s easy to understand why a significant number of people don’t see anything wrong with the conventional ways of handling information and knowledge at the workplace. Ultimately, because information is not visible or tangible, it makes it much more challenging to notice the inefficiencies in processing it.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Biznology

AUGUST 28, 2014

The tone of the messaging needs to be informative and helpful, instead of sales-y. The tone of the messaging needs to be informative and helpful, instead of sales-y. Get creative, for example, with a peer-to-peer letter from a counterpart executive in your company, or a birthday card. This is a mistake.

Lead Nurturing 80

Lead Nurturing Peer-to-peer B2B Marketing Lead Scoring 80

Biznology

APRIL 11, 2012

It’s rather intangible, consisting of moving information around and building on top of it. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. Email is not intrinsically good or bad.

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80