The Forward Observer
MARCH 8, 2024
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.
Vision Edge Marketing
MAY 9, 2023
It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.
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Marketing Insider Group
APRIL 26, 2021
How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.
Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
Webbiquity
MAY 17, 2022
The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. People in the same positions can share tips and tricks rather than get all their information from a training program. Image credit: Helena Lopes on Unsplash.
Marketing Insider Group
MAY 17, 2021
Event organizers base KPIs on the goals they’re aiming to achieve. Use this information to target potential attendees in your promotion campaign. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. Create an attention-grabbing event page.
Advertiser: ZoomInfo
With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out!
Advertiser: ZoomInfo
Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
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Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Why is sales coaching important?
Advertiser: ZoomInfo
As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams.
Advertiser: ZoomInfo
It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. It's quite a process for marketing teams to develop a long-term data management strategy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.
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New footprint, reputation, integrations, and information security sections. Enterprise edition that covers specific needs of larger organizations. Key features: 200+ new RFP questions for hybrid and virtual event technology success. Download the eBook today!
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Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.
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