How Manufacturers can Resurrect Product Content from the Dead Zone
Industrial Marketing Today
MAY 26, 2011
Convert static “How to Order” to an interactive configurator: It is standard practice to add a “How to Order” schematic on the back of product data sheets. A QR code can hold a lot more information than just a simple URL. For better conversion, don’t drive all your traffic from QR codes to your Home page.
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