Industrial Marketing Today

article thumbnail

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

Convert static “How to Order” to an interactive configurator: It is standard practice to add a “How to Order” schematic on the back of product data sheets. A QR code can hold a lot more information than just a simple URL. For better conversion, don’t drive all your traffic from QR codes to your Home page.

Product 60
article thumbnail

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. How to Order” part number builder.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

It is not just a digital version of their catalog; after finding the correct industrial product(s), one can use the familiar copy and paste function to add an item and type in the quantity to create a quick online order. Need to create a bulk order? There’s an app for that! Again with a choice, type in the details or copy and paste.

article thumbnail

Content Marketing Delivers Lead Insight to Sales

Industrial Marketing Today

That does not mean that content marketing has reduced the role of industrial salespeople to mere order takers. Sales people are better able to identify “hot” leads and opportunities when they have access to buyer behavior information. On the contrary, it makes them more productive by providing valuable insight into the lead.

article thumbnail

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

Add a simple order form if you publish a printed or CD version of your catalog. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. It is worthwhile pursuing these strategies to convert informational Websites into robust lead generators.

article thumbnail

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

article thumbnail

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

You’ve got a winner if your online content makes it easier for them to find relevant information with the least number of clicks. Design engineers in particular are handling more projects and are under tremendous pressure to bring their designs and prototypes into production faster.