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Using an Opt-out Form on Your Website

JangoMail

Opt-in forms are an important part of your list environment, but just as importantly, opt-out forms are too. AKA unsubscribe forms, you can look at the unsubscribe request or process as being an opt-out action. In this case, the recipient is opting in to the list you made based on the token.

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Apple’s Social Media Opt-Outs

Bluetext

Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). To deliver personalized ads, Apple uses information about you to serve ads that are more relevant to you.” At first you might be thinking: “Great!

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

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Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?

Convert

This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator has collected or will collect.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Privacy Policies must also inform consumers of not just their rights, but how to exercise them. Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. The link(s) must live in the website’s footer.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. One thing that stood out is that some of the programs had instances of duplicate content. opt-out rate.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Contextual advertising requires no cookies or private user information.