Anything Goes Marketing
AUGUST 20, 2006
A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.
Anything Goes Marketing
MARCH 16, 2008
They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out. Here's a tip: "Don't do it".
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Anything Goes Marketing
APRIL 30, 2006
It goes back to that concept of thinking about your target audience and what typre of informational that they would want to provide (not just willing to provide) rather then just thinking about the information that you want. But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""
Anything Goes Marketing
NOVEMBER 29, 2006
Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. At the very least you can ask for an email address so you can send them some personalized information. What better way to get opt-in email addresses? You can see it here. You go Blue! What do you think?
Anything Goes Marketing
DECEMBER 13, 2007
This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. You also want to extend the same courtesy that you gave them when they first opted in as it's part of the brand experience. Use an audio confirmation clip on your confirmation page.
Anything Goes Marketing
APRIL 7, 2010
From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge. Additional event triggered communication.
Anything Goes Marketing
OCTOBER 3, 2006
It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Don't expect them to sign up for a free consultation.
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