How to Craft Modern MAT Releases for the New Media Landscape
Brandpoint
JUNE 9, 2021
The first time I heard the term MAT Release I had no idea what it was. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. I started in the newspaper world and moved into public relations agency life before hearing this phrase.
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