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Authenticity in The Age of AI

Marketing Insider Group

You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. There’s a risk of the language models being used to spread misinformation and distort public opinion. This situation can make it even harder for those striving to be authentic.

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Press Readiness 101: Mastering Your Media Interview

Walker Sands

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Giving a good interview is an art form that requires the right amount of messaging and newsworthy information, as well as a polished spokesperson. Before the Interview.

Press 59
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

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How to Influence Buyers Using the Power of Brand Personality

BuzzSumo

The same information, suppliers and skills are available to all companies. Companies that express a powerful brand personality are able to turn customers into fans and advocates. Unlike changing tech or shifting markets, an authentic, well-communicated brand personality has staying power. What Exactly Is “Brand Personality”?

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

During that time, your content is doing the work of convincing them you’re the best opinion. You don’t need to spend a ton of time providing that information in your case studies. What are the most pressing problems and needs they present when they reach out to your company? Case studies are a big part of that. Image Source.

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Social media and review sites give customers free reign to voice their opinion about a business or product. Generally, most customers who post negative reviews are plagued by a very specific, often pressing, issue. Gather information about each negative review. Let’s face it, no modern business is immune to negative feedback.

Business 213
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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Autodesk’s Redshift.