Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., expose information indirectly to a large audience. Go far beyond their website, and review all the public-facing information available, as well as the company’s competitive landscape. Grab their attention.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Craftmanship

AUGUST 7, 2011

Thanks to search engines and social media, anyone with a computer and a personal agenda can now inflict substantial, long-term damage to the reputations of institutions that may or may not be deserving of their viral sabotage. The solution is simple: swallow your pride, and ask for help from your fan base.

Branding 100

Branding Brand Identity Viral Marketing Opinions 100

Marketing Craftmanship

FEBRUARY 8, 2017

Regardless of how well a company communicates with the press, it stands a good chance of being “burned” on occasion. Unfortunately, no standard methodology exists for redress of grievances with the press. Most reporters research current story assignments by reviewing what has been previously reported. Que Sera, Sera.

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

NOVEMBER 9, 2017

A communications strategy largely consisting of press releases or cryptic statements from management falls far short of what is required to protect an enterprise’s most valuable asset — its brand. Restructurings provide perfect opportunities for those opinions to be heard and considered. Why Brand Equity Matters. Preparing A Game Plan.

Branding 100

Branding Brand Identity Urgency Marketing Enterprise Management 100