Biznology

JULY 30, 2021

“…A culture of kindness, fun, and cooperative collaboration is just as important to the bottom line as your daily to-do list…The spontaneous, informal interactions at risk in hybrid and remote work are not distractions or unproductive. .” What a Year of WFH Has Done to Our Relationships at Work.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Ranking Lead Scoring 104

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JANUARY 8, 2013

Another thing I really like to do for myself and my clients is to create a very long list of evergreen tweets — things that are less important now than they are essential in the contextualization of the who, what, when, where, why, and how of each person, brand, or organization behind each Twitter handle. Twitter is funny.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

MARCH 3, 2016

SEO is critical and headlines need to provoke as well as inform. The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. Personalize the pitch. Reporting is done by email and web search. Here are some ideas.

PR 80

PR Media Tips Public Relations 80

Biznology

MAY 7, 2015

Company or brand press release as part of a news report 14%. Press releases from a company or brand 8%. .” These common data elements used for personalization are expected, and really don’t make an impact now. LexisNexis is another source.

SIC 80

SIC Buy Process Webinar Metrics 80