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Tony Zambito

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The Seven Phases of the Buyer Experience Journey

Tony Zambito

OCTOBER 18, 2010

  Mapping the buyer journey provides a basis for making informed decisions on how to align strategies, structure, and go-to-market processes with enhanced relevancy to buyers.      Experience Phase 2: Research.   This no doubt causes challenging assignments for digital and content marketers. 

Buyer Personas 100
Buyer Personas Buyer's Journey Allocation Trigger Marketing 100
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