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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers.

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How To Create Inspiring Personalized Emails

Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.

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15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If The beauty of data is that it will inform your decisions along the way and keep you ahead of the game.”. Only last week I heard a story of a telemarketer who asked for a person who had died seven years ago. It’s a necessity.

Opinions 147
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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Marketing content should be educational, informative or entertaining. I share my ideas on living with chronic illness ; each essay is its own first-person reflection of ideas and thoughts blended with actionable, authoritative advice that’s relatable to people like me and their caregivers. 2 examples of first-person content.

Opinions 114
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The Winning Formula of AI and Personalization in B2B

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing AI and personalization are making waves in B2B conversations today. We’ve had our eye on personalization for a while, and now AI is stepping into the spotlight as a game-changer. This is the promise of personalized AI.

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Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields. In most cases, experts won't provide that kind of personal attention for free.

Opinions 120