Marketing Craftmanship

JANUARY 5, 2020

To make matters worse, prospective clients will decide to include or exclude you from their short list long before they talk with you, or meet you in person. They’ll form an opinion based on publicly available information they find online. Acid Test: Do other opinion leaders reference your firm’s ideas or contributions?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Craftmanship

OCTOBER 22, 2019

For better or worse, your clients judge you (or your firm) primarily on a personal, visceral basis. Cutting through the vast amount of information that clients receive each day. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Marketing Craftmanship

SEPTEMBER 18, 2020

There are valid social and physiological reasons most people don’t do the things necessary to maintain their personal health and fitness. On their journeys, they also must overcome self-imposed obstacles, and in my opinion, three of those are the same reasons marketing fails at most companies. Setting Unrealistic Expectations.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

AUGUST 23, 2017

Unfortunately, simply telling target audiences and opinion leaders that your company is smart, honest, unique, innovative, creative, cutting-edge, trusted, etc. Consistency: Is all information kept up-to-date, and relevant to current market conditions? And it’s a corporate asset that needs to be marketed. never succeeds.

Paid Search Agency 100

Paid Search Agency Thought Leadership Opinions Validation 100

Marketing Craftmanship

SEPTEMBER 12, 2016

There’s diverse opinion regarding what it is, and fuzzy expectations with respect to its benefits. Instead, it engages the prospective client based on ideas, opinions and advice that enables them to make their own objective decision regarding the seller’s potential to add value. And that requires personal (or enterprise) discipline.

Thought Leadership 100

Thought Leadership Enterprise Management Work Management Opinions 100

Marketing Craftmanship

SEPTEMBER 1, 2015

For better or worse, your clients judge you (or your firm) primarily on a personal, visceral basis. Cutting through the vast amount of information that clients receive each day. Online platforms like surveymonkey.com make it easy to design, conduct and evaluate a client opinion survey.

Ad brokers 100

Ad brokers Business Loyalty Opinions 100

Marketing Craftmanship

MARCH 12, 2020

expose information indirectly to a large audience. Both requirements are addressed by unsolicited pitch letters, which is the only genre of content marketing that delivers tailored content through a personalized solicitation process. In fact, many will welcome an objective outside opinion, even if you are delivering bad news.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130