KoMarketing Associates

APRIL 9, 2012

It’s raised the question: How comfortable are we with personalized search ? In that sense, it’s a small step toward addressing a much larger issue—how much control we have over our personal information stored and later used to customize the ads and search results we see without giving our express consent—but it’s a step nonetheless.

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

DECEMBER 9, 2013

Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 21, 2017

With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. It is very good information to know because it’s a question that can easily come up with a client and not everyone has the right explanation. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

KoMarketing Associates

APRIL 26, 2016

Maybe create a custom graphic or provide additional information around the topic. With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. What other ways can you get your point across? Final Thoughts.

Twitter 120

Twitter B2B Marketing B2B Planning 120

KoMarketing Associates

AUGUST 6, 2015

I know when I’m writing my post here or on Search Engine Land each month, I’m continuously looking for sources, fact checking my information, and identifying supporting articles. Discuss your opinions on SEO topics, blog posts, or client programs (names excluded of course). I am learning in the process. But I have no place to write.”.

SEO 120

SEO CMS Development Tips Case Studies 120

KoMarketing Associates

JULY 11, 2013

But once B2B buyers make a decision to purchase from a vendor, or get more information, they still need to contact that vendor in some manner. I would assume that most B2B buyers are looking for further support, via company information, that their decision to explore solutions from the organization in question is a good decision.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. news, blog posts, research) with other members who may find the information useful.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 29, 2012

Instead, encourage your employees to create a work-based account where relevant information can be further shared and diverged across multiple accounts and reach a larger audience. Gather opinions, beliefs, thoughts, tendencies, likes, and dislikes of followers and following. Just make sure it’s clear who owns the account.

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 8, 2015

Decision-makers download an average of 7 informational assets as they look through their purchasing options. 60 percent of marketers consider personalizing the customer experience to be their top data-driven marketing objective. Need even more information? Customer Experience. Search and Social. Final Thoughts.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 5, 2016

Lots of creation by opinion doesn’t always lead to the best results, but, again, it reflects how early it is in the history of content-driven marketing and audience development for owned media. Most first-generation tools can’t tell you this information. It’s like trying to turn a Phillips head screw with a hammer.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Dennis Cohen (SEO Analyst). Mike Pickowicz (PPC/SEM Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 15, 2019

According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process. different information sources while shopping for products and solutions, but why? different sources of information during the buying journey — why do you think this is the case?

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

JANUARY 17, 2019

Now it’s time for B2B marketing automation to shift into multichannel messaging, even personalized, real-time multichannel messaging. We’ve chosen these trends based on research wherever possible, so while this list may have some opinions in it, it’s mostly based on data. We can send welcome emails and autoresponders in our sleep.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

APRIL 29, 2020

And it’s influencing them now more than ever: “67% of respondents said they rely even more on content than they did last year to research and inform purchase decisions” according to a recent survey of B2B buyers from DemandGen. Experience-backed opinions and insights from people their teammates and bosses will know and recognize.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

JUNE 9, 2015

Supplement author-based opinions with relevant data and analysis. From the tragically lovesick Lorna to the equally tragic “Crazy Eyes” and the gruff Red to the quick-witted and resourceful Taystee (my personal fave), each character has an intriguing backstory to bring to the table. Take advantage of images and photography.

Marketing & Strategy 120

Marketing & Strategy Storytelling Content Television marketing 120

KoMarketing Associates

MARCH 12, 2015

Brittney’s profile hits all of the fundamentals, leading with published content and a concise, bullet list of summary information. A few key highlights: Bulleted summary and experience information, highlighting key responsibilities and success stories. Personalizing website links instead of the generic “company.”

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

NOVEMBER 5, 2019

Create a Distinct Personality. If your social media communication lacks personality and a human voice, it’s bound to fall flat. Share original and opinionated thoughts. Showing the faces behind your business is a great way to humanize the brand and amplify your social media personality. Be casual and conversational.

Social Media 128

Social Media Social Marketing Marketing & Strategy Marketing Strategy 128

KoMarketing Associates

AUGUST 20, 2015

or “How can I trick a person into signing a document that will give me control of his shares in a startup?”)). and conduct an informational interview with a respected expert in your (or your clients’) industry. Update an old post with new information. Why do astronauts need to shower in space?” Ask a question on Quora.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

JULY 24, 2014

Using this information can be a great strategy in identifying a specific audience based on their interest within that niche. Informational blog posts? Twitalyzer. The free version of Twitalyzer provides users with an excellent one-stop-shop for analyzing the metrics surrounding a specific Twitter profile. .” Whitepapers?

Social Media 120

Social Media Buzz Tools Media 120

KoMarketing Associates

JULY 14, 2015

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Industry News with a Brand Opinion. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections. A few B2B organizations I suggest using as a model: SEOmoz.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

KoMarketing Associates

OCTOBER 13, 2020

Given that the typical person speaks between 125 and 150 words per minute, a 30-second video may give you just enough time to convey some key points. Got an opinion you want to share? Yes, it’s possible your opinion might turn a couple of people off. Just be sure to blur all of the personal information out.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

JULY 25, 2017

If you stand out as a brand with your creative assets such as copy, images, and videos, have an interesting personality that exudes excitement about your industry, your customers, and your offerings, it attracts others in your target audience to engage and potentially convert. Plus, information such as branding, messaging, etc.

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

KoMarketing Associates

JULY 18, 2019

We learned that it all comes down to establishing site authority, improving content accuracy and ensuring information is aligned with authoritative consensus. "Mobile Both robots and humans want you to be clear, be concise, provide accurate information, get to the point, avoid jargon and cover subtopics. STATrob #Mozcon.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28