Digital B2B Marketing

article thumbnail

Email Best Practice or Recipe for Disaster?

Digital B2B Marketing

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch! Spammers figured out this trick years ago.

Practices 100
article thumbnail

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. Business and Personal separation. Many people separate their business and personal activity.

Google 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Step Guide To Creating Perfect Content

Digital B2B Marketing

The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. Share your opinion in the comments below or with me on Twitter ( @wittlake ). Photo Credit: Nik Cyclist via Flickr cc. Content Rants'

Content 100
article thumbnail

When Did Automated Dialogue Trump Real Conversation?

Digital B2B Marketing

Create a personalized dialogue with each prospect at every point in the sales process! It is based on well educated guesses about what information someone needs next, not answering a specific question or need. Conversations build relationships that let you address needs and deliver additional information (ie content).