Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

NOVEMBER 24, 2009

is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. It should be clear that this is a personal effort, not a corporate one. People need to know that taking personal responsibility for their actions is the best guideline of all. Separate opinion from fact.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

FEBRUARY 18, 2011

Based on these interviews and on my own experience working with thought leaders, I’ve started a list of key characteristics (please add your own attributes to this list): What are the personal attributes of a thought leader? Good ideas aren’t enough; those ideas need to be informed by a wide-ranging exposure to other inputs and opinions.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

JUNE 5, 2009

In the court of public opinion, customers make a decision about whether the company as a whole is to blame for the crisis or whether the crisis was the work of a few rogue individuals acting outside the norms of behavior. Industry and financial analysts will likely have differing opinions about the current and future prospects of the company.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

JUNE 18, 2014

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. We all have opinions about whether killer drones are right or wrong.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

AUGUST 3, 2010

Here are some of the qualities that social media voices should have: (More) Informal. Sure, social media are more informal by default, but informal doesn’t mean you should sound like an idiot. I humbly offer these guidelines in the spirit of the B2B marketing guild. I’d love to hear your additions, comments, rants. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

For example, Twitter updates that come with a link to something deeper to read (such as news, opinion, tips, research, and thought leadership) are more likely to be passed on, or retweeted, to others. More) Informal. Sure, social media are more informal by default, but informal doesn’t mean you should sound like an idiot.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100