B2B Marketing Traction

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When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading.

Opinions 100
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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results.

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How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Do you want to train or inform your readers? They feature PR news, tips and opinion pieces. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? Do you want to be controversial? All of the above?

PR 100
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4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

In my opinion there is little reason to ask for testimonials outside of LinkedIn. As always before starting to write on this topic, I Googled other current opinions. Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website.

Linkedin 100
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Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

Industry news , with your opinion as to why it is important. Abstracts of any news that don’t include your opinion of the news. Contact us today for more information about our blog and social media consulting and services. Tips, techniques, video how-to’s all apply here. Service what’s and why’s. (If

Opinions 100
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How to Love Your Customers with Inbound Marketing

B2B Marketing Traction

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Have an opinion. Don’t sell to them, spam them, tolerate or ignore them.

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An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

For information on these phases, see my previous blog post, You Paid for TOFU. We’re not seeing enough of this, in my opinion. It steps you through the 3 phases of the buyer cycle, TOFU, MOFU, and BOFU, and lists on the side what types of marketing activities or materials can support that buying phase. Do You Have MOFU? )

Planning 100