Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Open Rate The email open rate tells you what percentage of recipients opened a specific email out of the total number sent.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Envy

DECEMBER 16, 2021

For example, if the open rate for a specific email is low, consider looking into ways to improve email open rates. For a marketer, this information is digital gold. This is where insights become granular and results-driven. Try to use the insight mentioned next to each email to optimize your email strategy.

Hubspot 118

Hubspot Features Lead Scoring Lead Ranking 118

ConvertKit

JULY 14, 2021

We strive for transparency, which is why we share information that is typically kept private, such as our finances. Delivery rate: 99.95%. Delivery rate: 99.78%. The average open rate of all emails sent through ConvertKit was 30%. Senders often ask how their open rates stack up to others. Outlook.com.

Deliverability 91

Deliverability Open Rate Click Rate CAN-SPAM 91

ConvertKit

SEPTEMBER 22, 2020

The mechanism in which mailbox providers send complaint information back to the sender. Opens are tracked using an invisible pixel embedded in the email. If the pixel is “loaded”, an open is logged. Open rate is typically calculated by # opens / # deliveries. Click rate. Feedback loop.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. How do you know if your email marketing efforts are effective?

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. Chapter #2: Subject lines and open rates. Average open rate for all marketing emails: 20%.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Only B2B

JULY 7, 2023

It typically contains email addresses, names, work titles, business details, and other pertinent information. In exchange, ask for their contact information, including email addresses, when they download or access the content. Use gated content: Offer premium content that can only be accessed after providing contact information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Litmus

SEPTEMBER 26, 2019

Subject line and header information should give subscribers a clear idea of who is sending the email. Making subscribers believe a message is coming from someone you have already emailed will likely lead to higher open rates—driven by people like me, who think there’s an important message from a colleague in their inbox.

CAN-SPAM 90

CAN-SPAM Open Rate Urgency Marketing Click Rate 90

Webbiquity

FEBRUARY 5, 2021

Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Litmus

JUNE 29, 2021

That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. In particular, the lack of visibility around opens will be a challenge. For these businesses, opens aren’t a vanity metric. By tracking real openers.

Privacy Protection 87

Privacy Protection Privacy Open Rate Deliverability 87

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. Across all industries, the average email open rate is 17.8 Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SendX

MAY 24, 2019

Why Email Marketing Still Works Recent statistics also point to the fact that email marketing is still effective mainly because people still check their emails before referencing any other source of information, be it online or offline. Are you crafting up an informative newsletter to add value to their lives?

Copywriting 151

Copywriting Tips Template Content 151

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. Additionally, a study by University of Texas shows that personalization helps consumers in two ways: Tailored content makes consumers feel that they have some control over what they wish to see, and it saves them from information overload.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%. Across most industries, the acceptable benchmark for email bounce rate is 2%. Here are the stats.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. We already discussed the importance of getting high engagement rates. So if you have low open rates or read rates, your emails are at higher risk of being flagged as spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. OK, let’s check the status of the cold email campaign you sent yesterday: 50% open rate, two responses.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Martech

APRIL 15, 2022

These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. This is especially important if you are doing deep-dive analytics or predictions on the information. Prediction needs solid information to predict with higher accuracy. Start with the basics.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Valasys

NOVEMBER 15, 2022

Use the Same Information For Both Campaigns. Every campaign will yield results that provide information that you can use in your next campaign. When you are combining both direct mail and digital marketing, use the same ad or same information for both campaigns. Twitter and Instagram ads can be just as successful.

PPC 40

PPC Click Rate Open Rate Conversion Rate 40

Huptech Web

DECEMBER 14, 2023

Thеsе digital markеting statistics offеr evidence-based information about consumеr behavior and guidе businеssеs in optimizing their online prеsеncе for maximum impact. For example, if your bounce rate is high, you might need to improve your website’s user experience. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ConvertKit

NOVEMBER 20, 2020

You can see that and send a different email they might open instead! ). In this way, email allows you to control the order of information you send to your audience, monitor who actually sees it, and then adjust communication with specific subscribers or groups of subscribers accordingly. Twitter: Tweet. They read it. Template.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

SocialPilot

FEBRUARY 26, 2024

Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. AI can predict the outcome of marketing campaigns through historical data like consumer engagement metrics, purchase history, email open rates, on-page time, and more.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Mention the important information in bullet points.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Zoominfo

FEBRUARY 5, 2020

85% of time spent on Twitter happens on a mobile device ( source ). Email is the third most influential source of information for B2B audiences after personal recommendations and thought leaders ( source ). 61% of emails are opened on a mobile device ( source ). Welcome emails have an average open rate of 82% ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Only B2B

JULY 5, 2023

Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns. By utilizing platforms like LinkedIn , Twitter, and Facebook, businesses can amplify their reach, engage with prospects, and promote valuable content to generate demand.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ClickZ

JULY 12, 2023

Thorough checks were conducted on data collection forms, ensuring the collection of necessary information and explicit marketing opt-ins. Enrichment campaigns, aimed at gathering additional data from customers, often outperformed new product announcements in terms of open rates and click-to-open rates.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . So how do you write a good subject line that guarantees a good open rate? .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Launch Marketing

SEPTEMBER 16, 2020

If you and your team are not analyzing your efforts, you may be losing out on valuable information and new sales. In part two of this series, we explore the importance of collecting and analyzing the metrics from your campaigns to help shape your next steps, evaluate your messaging and inform your customer profiles. Which ones are not?

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Roketto

APRIL 3, 2018

If you are able to personalize the subject line, that can help increase the open rate by 22.2%. If your monthly newsletter is packed full of content and information, you may want to split them up and do a bi-weekly newsletter. Monitor the unsubscribe rates closely as well as the open rates. Unsubscribes.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Better metrics.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Digital B2B Marketing

JANUARY 3, 2013

These recent statistics and anecdotes point to a clear way to increase email open and click rates, but read on before you decide to test these approaches. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. Saying Thank You improves open rates and click rates.

Practices 100

Practices Eloqua Best Practices Open Rate 100

Hubspot

FEBRUARY 12, 2018

Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. Email Open Rate. Rinse, lather, repeat.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

The ABM Agency

MAY 26, 2023

Exploring a range of resources, including corporate websites, social media accounts and sector publications can provide useful information to customize your account-based marketing plans for each target. For instance, if email open rates are low, consider revising subject lines or personalizing content further based on persona insights.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52