Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

JULY 20, 2006

If they are dead, I think they've removed themselves And when the emails are paid subscriptions, open rates can skyrocket to 70 percent. Notice that even when recipients pay money to get the email messages the open rate doesn’t hit 100 percent. : remove those dead addresses from your list.

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. I use this technique as part of an automated customer education nurturing program that I created and am seeing greater than 50% open rates when emails have the sender name of the account representative. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JUNE 24, 2007

For example, I work in the online marketing world so clients may ask what is the average open rate for software companies that have revenues over $500 million. I hope that you have found this informative and I wish you luck on building your online community.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100