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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. After your business’s event, how many guests go on to purchase your products and services? Fortunately, as the expectations grow, user-friendly event technology has grown along with it.

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Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

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Accessible Content: How to Ensure Your Online Content is Accessible

Scoop.it

Online content creation isn’t a day’s job. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. Here, we’ll examine what accessible content is and how you can make your online content more accessible to people with disabilities.

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Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. This is an apparent use case because the bulk of buyer research occurs online before a prospect talks with a salesperson. . If you utilize intent data correctly, it will provide you with such capacity.

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Boosting Customer Engagement: 6 Tips for a More Rewarding Online Shopping Experience

Valasys

In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. In order to achieve this objective, businesses should focus on tactics that enhance every engagement within the customer’s online purchasing journey.

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How to Sell Services Online

Hubspot

You can also buy virtually anything online, including services. When we think about online selling, we usually think about selling products like clothing or electronics. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually.

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