Tony Zambito

APRIL 21, 2010

The quest for information can be addicting.    In organizations where the leadership is mostly analytical in nature, the need for information and analysis can be interwoven into the corporate culture and is a component of every decision.  Image by kevinzhengli via Flickr. A hard lesson learned. 

Buyer Personas 100

Buyer Personas Rules Sample Validation 100

Tony Zambito

JULY 24, 2011

  What I do know is that the sources of information is abundant but can be overwhelming.  Social Media/Internet: “The game changer has been that with the Internet and Social Media you can really cull information together about products, solutions, companies, and the likes.    Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MARCH 7, 2010

.   Let’s first start with a simple definition of buyer enablement: “Enabling a transparent ability for buyers to research and interact that provides for the gathering of the right information to make an informed decision.”. Right Information.   Transparency. . Interaction.   Why? .   Tags: Strategy.

Transparency 100

Transparency Buyer Personas Correlation Deliverability 100

Tony Zambito

DECEMBER 19, 2010

.  By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.    More information and more expertise are what buyers are expecting.  As mentioned, by the time buyers are ready to engage, they are already well informed. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

FEBRUARY 5, 2017

According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced. The amount of content exploding online is staggering. This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

MARCH 25, 2011

Gathering some good demographic information as well as finding voluminous reports on what is being purchased.   And these may very well be active online types who don't voice or interact yet they are everywhere in the social network.  The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

MAY 11, 2010

  Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.    All can offer helpful information and insight into how to better meet the needs of customers.

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Tony Zambito

APRIL 14, 2011

Buyers will make quick determinations about their relationships based upon the availability of real-time content – information on products, services, support documentation, expert knowledge sharing, and the likes.  .  Social reputation management will need to become a mindset for B2B marketers in the next decade.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

SEPTEMBER 8, 2010

  In particular, customer experience has found its way more prominently in the B2C market space as the emphasis on creating brick and mortar as well as online experiences has become an essential means of winning over customers.  Over the past decade, customer experience has become part of the landscape of business thinking. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100