The Point

SEPTEMBER 11, 2017

Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Along with the faux desktop, coffee cup, and pen, each element adds a human flavor to a scene that otherwise would be just another information kit. Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

MAY 8, 2012

The degree to which you still need to “sell” the offer at hand once your reader is at the landing page is influenced in large part by the amount of information he or she received on the front end of the campaign. Online display ads, text links, and PPC (search) ads impart very little information.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

MAY 4, 2015

Abstracts (the short descriptions that accompany content online) are often an afterthought. they describe the value of the information, and. When writing abstracts, use terms like “learn” and “discover” — language that implies the benefit of downloading your information. Good abstracts do two things: 1. they drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

The Point

JULY 19, 2010

that appeared online today. The two scenarios where I think online events make most sense are: 1) where the value of the information presented is enhanced by live presentation – for example, a particularly well-known or dynamic speaker, or a product whose functionality doesn’t translate as well to the printed page.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

JUNE 11, 2010

Note: I’ll also be presenting on the same topic at 1:30 PM PST on Tuesday, June 29 as part of the Focus Interactive Summit: Mastering Lead Management, an online event featuring B2B thought leaders like Ardath Albee, Mac McIntosh, and David Raab. For more information on the summit and to register, click here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

The Point

MARCH 9, 2011

What you may also have noticed is that the business listings that comprise those search results vary widely in depth and amount of information provided. And you can populate that Places Page with a lot of information, including: • details about your business/products/services. At no cost to them. photos and videos. customer reviews.

Google 100

Google Business Mobile Advertising Search Marketing 100

The Point

OCTOBER 7, 2014

For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards. Twitter Website Cards (note: these are separate and distinct from Lead Generation Cards) enable the advertiser to include a custom headline, image, and Call to Action on a Promoted Tweet.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

APRIL 8, 2010

When I went to my favorite e-newsletters, blogs, and online periodicals to change my email address, I discovered in most cases that I had no such option. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails. That’s crazy.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

SEPTEMBER 11, 2012

The first paragraph (“This paper …”) is a reasonably compelling description of what sounds to be an informative report, but nothing that suggests what the reader might learn, or gain, or benefit from the insight it contains, nor any suggestion for how the reader might lay his/her hands on said insight.

Email Campaigns 100

Email Campaigns Campaigns Demand Generation Broadcasting 100

The Point

DECEMBER 28, 2010

Learn how to lift online sales by accepting regional or country-specific payment types. Download your free report and learn vital information about the most popular payment options worldwide. Sure, if I’m determined NOT to take my business global, then none of this will be of interest to me regardless.

Email Marketing 100

Email Marketing Lead Generation Paid Search Agency Lead Scoring 100

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I’d add a little more detail, even if it’s just the length of the event. Introduce the call to action earlier. Here it only appears at the bottom of the email.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

JUNE 20, 2012

Plus they display more information at a glance (i.e. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Sidebars allow you to showcase items (offer images, speaker bios, etc.)

Template 100

Template Tips Landing Pages Marketo 100

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. I caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

AUGUST 18, 2011

For example, consider packaging content in the form of an “information kit” to increase the perceived value. You can minimize the number of people who veer from the path you’ve chosen for them by: 1) offering a clear, compelling, singular call to action (with no distracting options (“contact us”) or links to Facebook), and.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

The Point

DECEMBER 21, 2021

This presents an opportunity for companies who embrace the trend by providing buyers the information they need, when they need it, with as little friction and as few barriers as possible. For example, information that historically may have been withheld from buyers (think: pricing) will now be freely offered by forward-thinking companies.”.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Trends 147

The Point

SEPTEMBER 30, 2022

Finally, Owned Media is any online property or content owned and controlled by a brand. Content that is information of value, and not just a list of reasons to buy your product, is the type of content that lends itself more to multiple channels. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

MAY 21, 2018

Would you expect a $10 Billion digital content and advertising company to be a showcase of stunning online creative? If you’re making the case for why the information on offer has value, don’t lead with facts of blinding obviousness.). that includes Yahoo and AOL and reported quarterly revenues for Q417 of $2.2 Yes, you would.

Creativity 189

Creativity B2B Copywriting Mobile Advertising 189

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. Reposted with permission. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

MAY 30, 2012

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. Click-through rates from the online ads were all at or above industry averages.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

The Point

FEBRUARY 18, 2014

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. Social media can play a key role in that it helps spread the word about a particular solution or problem. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

NOVEMBER 24, 2015

Sure, they can be forgiven the holiday theme (gift boxes, fir trees, snowflakes and all) – their solution does ostensibly help online merchants increase sales during this busiest time of the year. Take the email campaign below from security vendor Symantec.

Email Campaigns 100

Email Campaigns Campaigns Paper Merchandising 100

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. How should companies address that problem? What sort of content works best? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

JUNE 13, 2014

Good abstracts do two things: 1) they describe the value of the information, and 2) they drive action. Yet most abstracts are written in a dry, almost academic tone, as if they’re describing a paper that’s being presented at a scientific conference.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100