online Information Related Topics 
Marketing Interactions
FEBRUARY 20, 2022
We search the internet for information to verify it’s a problem, explore the depth and cost (not just monetary), find a workaround—the simpler, the better. Once we’re “informed,” we talk to colleagues or peers to bounce ideas around and get input and feedback. What do most of us do when confronting a problem? Do you have this?
Marketing Interactions
OCTOBER 8, 2020
Wrestling to understand a lot of conflicting information gathered during research. They spend the remainder of their time doing research online, meeting with the buying group, and conducting research offline (talking to peers and others). More content, more case studies, more information, more sales process…more of everything.
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Marketing Interactions
OCTOBER 8, 2020
Information to help buyers understand their problem and why to solve it. Sales content provides information that helps buyers gain confidence that they’re making the right decision to move forward. And it must provide access whether they’re online or offline. Now let’s look at the fourth reason…. Look back at that list above.
Marketing Interactions
AUGUST 24, 2021
They need information that helps them understand what to ask, do, understand, and evaluate. Gartner defines buyer enablement as, “…the provision of information and/or tools to customers that support the completion of their buying jobs.”. But you have information that can help them. Thinking leadership information.
Marketing Interactions
AUGUST 15, 2022
Yes, there’s a ton of information available online. Buyers think they can find all the answers they need given the amount of information available at their fingertips. Building Confidence is Crucial for Consensus. The idea of the self-reliant buyer is more like the overwhelmed, frustrated buyer.
Marketing Interactions
JULY 31, 2022
I’ve seen it and continue to see it morph into ever more confusing loops and detours as new channels come online, uncertainty increases with impending economic challenges, supply chain disruptions—you name it, the challenges continue to shift how buyers approach buying. They’ll get the information somewhere. So, let’s dive in….
Marketing Interactions
JULY 5, 2021
Let me ask you this > When is the last time you went online and said, “today, I want to view an infographic?” Whether the infographic serves your needs is dependent on the information in the visual, not the format of the visual. I’m guessing never. What you do is go search for a topic you’re interested in.
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