Customer Experience Matrix

APRIL 30, 2019

There’s a reasonable possibility that we’ll soon gain access to an alternative universe of online systems that protect rather than destroy consumer privacy. It’s hard to find consistent data over time but it’s a safe bet that this GlobalWebIndex report is correct that consumers' privacy concerns have grown sharply in recent years.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

MARCH 14, 2017

Some systems are largely limited to online interactions, while others are built to combine online and offline channels. CrossEngage works in online channels, using its own tags to capture Web interactions and API connections to ingest data from email providers, mobile apps, and other sources.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

FEBRUARY 2, 2018

They can actually store as much detail as the client chooses and query it to extract information that hasn't been kept in memory. In particular, any CDP needs to identify core bits of customer information such as name, address, and identifiers that connect records related to the same person. The queries can run in real time if needed.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

AUGUST 31, 2017

It still provides sophisticated data quality, postal processing, and name/address matching, which are often missing in CDPs designed primarily for online data. There’s still a “Customer360” screen to display detailed information about individual customers, including full interaction history. But there’s plenty new as well.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

APRIL 27, 2020

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. I’ve always found that an intriguing problem although I’ll admit few others have shared my fascination.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 21, 2010

The classic view of online anonymity is the 1993 New Yorker cartoon, “On the Internet, nobody knows you’re a dog.” Today, we realize that our online identities are not as private as they then seemed. But from a marketer’s viewpoint, it’s still maddeningly difficult to recognize online visitors and interact with them as individuals.

Marketing Management 120

Marketing Management Paid Search Agency Advertising Agencies Rules 120

Customer Experience Matrix

OCTOBER 14, 2019

None of this marks the end of the advertising industry or even of targeted online advertising. The trick is often that the two parties don’t want to expose information about customers they don’t share. That company compares the two lists, finds matches, and returns whatever information the parties have agreed to share.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

JULY 3, 2018

It was also a favorite target of privacy advocates in those quaint days before online data gave them something much scarier to worry about. Some comments I saw said their main interest is Acxiom’s data business, which compiles and sells information about individuals (remember those phone books that started it all?) However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

OCTOBER 14, 2014

The only thing that’s certain is a CDP will create a multi-source database of customer information. They can use any information in the system database: there is no distinction between events like email opens and attributes like customer address. All those would be provided by external services linked into the system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

APRIL 24, 2015

It does this through a network of publishers who put a Bombora pixel on their Web pages, which lets Bombora track activities including article and video viewing, white paper downloads, Webinar attendance, on-site search, and participation in online communities.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 15, 2013

Search marketing is particularly important as online searches replace newspapers and telephone directories. Companies that provide small businesses with online directories and ratings, search engine optimization, Web sites, and paid search marketing all have client bases that dwarf the small business marketing automation industry.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2015

This led me to consider other types of online directories, of which there are many. So I did end up producing a landscape that still isn't as crowded as Scott's but does show the number of information sources available.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

DECEMBER 16, 2013

Data management platforms, which store semi-anonymous cookies for online ad networks, will converge with conventional customer databases, which store profiles tied to actual identities. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. So I’m guessing Radius will stick with this approach for a while. businesses and their attributes. net new prospects”).

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

OCTOBER 6, 2015

Here’s a fact-filled blog post that uses some my carefully assembled information. Yet the marketers in that same study gave the highest importance ratings to identity-based information including customer value, buying/shopping patterns, and buyer persona. But you, Dear Reader, get the benefit of my crazy little binge. I’m so ashamed.)

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. ThinkingChat promised "artificial intelligence lead capture agents" engage site visitors and capture contact information. I’m pretty sure they’re right.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 2, 2015

What’s more important is that the segments can use a wide range of data including online behaviors, attributes from CRM and other systems, predictive model scores, and product information from catalogs. Again, nothing fancy but it gets the job done. This is what gives the system its power.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

SEPTEMBER 9, 2009

One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). The other disparity was that search accounts for 5% of online time but 60% of online ad spending. The following table summarizes these dimensions.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

FEBRUARY 21, 2014

The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MARCH 24, 2015

Audience Manager can hold vast amounts of detailed data, but does not store personally identifiable information such as names or email addresses. Audience Manager can also copy Web behavior information directly from Analytics, the one instance (so far as I know) where detailed data is shared between Adobe solutions. Confused yet?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. How are people actually spending their time online? of the online population), compared with just 65.1% The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

APRIL 20, 2007

Other groups track consumer and business credit, automobile ownership information, and online services for consumers. Between its own online products and the online marketing services it offers its customers, Experian has a substantial presence in the digital marketing arena.

Buy 120

Buy Aggregators Internet Marketing Traffic 120

Customer Experience Matrix

SEPTEMBER 15, 2009

One of Omniture's major selling points before the merger was its ability to combine information across all online marketing channels, and I think they were working towards adding offline channels as well.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 15, 2014

But here’s the thing: just about every discussion of marketing technology starts off with the (true) fact that today''s customers demand a highly personalized experience informed by detailed knowledge of their history. The implication is that every business needs to adapt a strategy of customer intimacy. Fair enough.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

JUNE 1, 2009

The obvious truth was that information, and therefore power, have shifted to buyers from sellers due to the Internet. Everyone knows this, but, for the record, I was able to do nearly all my research online and even get price quotes without setting foot in a dealer. The other easily-overlooked truth is that execution really matters.

Process 120

Process Buy Pricing Price 120

Customer Experience Matrix

FEBRUARY 2, 2010

Database marketers strive to gather ever-more information about their customers and (to a lesser extent, because less data is available) about their prospects. Tags: digital marketing database marketing online marketing marketing automation systems marketing services providers.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 18, 2011

It also needs ways to present the information so marketers can easily understand it. Marketing automation systems are increasingly gathering data from external sources like social media, list compilers, and online behavior tracking. External data. Pay per Result. It's also another way to compensate for the skills shortage.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 21, 2010

They also agree they have much work to do: - only 3% of CMOs and 1% of CIOs said their company was heavily committed and invested in interactive digital marketing strategies” - just 8% of CMOs and 6% of CIOs said they had fully integrated online and offline analytics But the relationship is far from perfect.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 18, 2012

Most expansion to date has been towards sales, in the form of add-ons that give salespeople access to information about behavior of their leads. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

APRIL 6, 2007

Mr. Cunningham has access to more information than I do, but I somehow doubt that the “grand majority” of cable TV ads are part of multi-touch point packages. The article also mentions efforts by Google and DoubleClick to create online exchanges for advertising purchases, and suggests these may also face resistance from media companies.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

DECEMBER 13, 2012

This is actually a pretty minor difference, since in practice most companies will both maintain a central customer database with key profile information and make direct connections to other systems for details such as transactions. In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 13, 2010

I’ve seen quite a few automated modeling systems over the years, and was impressed at how well Analytics provides users with information to understand what's happening and take control when desired. Analytics also has a good online demo. Veera and Analytics both run in client/server or desktop configurations.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

MARCH 5, 2009

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120