Cintell

MAY 18, 2021

And in fact, personas are one of the hottest B2B topics searched for online. We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing.

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

APRIL 30, 2019

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 28, 2015

When it comes to B2B marketing, his expertise is understanding how people consume information online. 2) understanding how people consume information online. We share personas, or information about our buyers with the rest of our company by keeping it easily accessible.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

MARCH 14, 2016

Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions. If a company had a soul, the purchasing history is a window into it.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 9, 2016

Personas are full of deep insights including demographic information, role in the buying process, buying preferences, hobbies and interests, organizational goals and priorities, drivers and motivations, fears and challenges, associations, content topic preferences, KPI/success metrics, and personality traits. Maintaining personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

NOVEMBER 9, 2015

We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. Friends, family, peers, analysts, online sources industry experts or others.” Shocker – it is not always Google.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JULY 15, 2020

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. The average business risks losing up to 12% of their annual revenue when their marketing and sales teams rely on skewed data.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100