As social is an emerging trend, many have put down their soapboxes to talk about online communities. Consequently, there is some good (and lots of just OK) advice "out there" on building online customer communities -- yielding a great deal of information to sort through and parse. Having built award-winning online communities for 20 years, I am boiling my journey down to a simple set of 10 implementable actions for online community best practice in hopes that it accelerates your community successes. Top 10 Rules For Online Community SuccessThe poet T.S. MORE >>

Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing. This lead to a invitation to participate in a blog series on the topic of the future of online communities. As online communities have only recently become popular, many people don’t realize that they have been around and thriving for more than 35 years! Every day brings new challenge for companies to demonstrate their excellence – online. MORE >>

the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. It’s no secret that online video has become one of the hottest trends in content marketing. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey. Here are five statistics to know about online video marketing: #1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone. Want more proof? MORE >>

Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched. So, when business sits around the table to talk about an online community for their company, product or service line, each person hold a different model; that is largely shaped by their relationship with one. types of online communities MORE >>

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. Online newsrooms are a dramatic improvement, but even today many are sub-optimized; it’s not at all uncommon to see websites where the “news room&# or “media page&# is little more than a list of press release links, with perhaps a PDF of some media coverage and some sketchy management bios. if absolutely necessary. MORE >>