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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Localization of Email Newsletters: A Detailed Guide

SendX

What is the Localization of Email Newsletters? Cultural Differences Affecting Online Customer Behavior To reach the main goal of email localization, it’s important to understand the cultural differences impacting online customer behavior. Some cultures are more information-oriented and value detailed product descriptions.

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Geomarketing in Email Newsletters: How to Catch a Customer at the Right Time in the Right Place?

SendX

Target Accurately Before you set up an online store or an offline one, you have to know your target audience. We are used to ordering online but, in fact, a lot of us will want to see, touch, and check the current state of a product before we buy it. In your newsletter, you can show new products that you have got or give out coupons.

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15 Marketing Newsletters You Need to Follow

Scoop.it

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

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Customer acquisition with email newsletters

Liveintent

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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10 Inspiring Email Newsletter Signup Examples that Convert

Optinmonster

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?