How Viral Marketing Can Kill You
The Effective Marketer
JULY 13, 2011
With a quick redesign, he increased conversion from 8% to 24% and started amassing 4,000 new emails per day that he would later use for his newsletter. Successful Failure? There are those who would love to win the lottery, and those who actually play it. That’s what this next episode of his viral marketing gone wrong reminds me of.
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