The Effective Marketer

NOVEMBER 19, 2013

Category: Email Newsletter. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Category: Email Newsletter. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). The email newsletter is created and sent every six weeks, and each newsletter has original feature articles translated into nine languages. Runner-Up : Cartus Corp – Cartus on the Ground video series.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 7, 2012

Aside from that, getting your readers engaged and making them feel as they have a voice in the newsletter makes them more likely to stay and more likely to pay attention to what you send out. Ideally, the more information you have about your audience the better. Hold a Contest.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 13, 2011

With a quick redesign, he increased conversion from 8% to 24% and started amassing 4,000 new emails per day that he would later use for his newsletter. Successful Failure? There are those who would love to win the lottery, and those who actually play it. That’s what this next episode of his viral marketing gone wrong reminds me of.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

MAY 3, 2012

Are blog posts and e-newsletters delivered on a consistent, predictable schedule, or haphazardly? Digital marketers can learn a LOT from the newspaper industry on this score: when people know when to expect information, they have a greater appetite for it. Publishing. Social Sharing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100