EveryoneSocial

OCTOBER 18, 2021

It’s no surprise then that employee newsletters remain an essential tool for communications professionals. That’s why we put together this definitive guide, complete with sixteen employee newsletter ideas to keep your workforce informed and engaged. What is the Purpose of an Employee Newsletter?

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Newsletter Tips Customer Satisfaction Work Management 98

SendX

MARCH 16, 2020

Newsletters are blowing up again. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal. So this may be making you think: " I should also be starting a newsletter!

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Newsletter Tips Enterprise Management Thought Leadership 195

KoMarketing Associates

OCTOBER 13, 2022

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input.

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Segmentation Statistics Marketing & Strategy Newsletter 208

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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Newsletter Practices Analytics Optimization 106

SendX

MARCH 16, 2020

Newsletters are blowing up again. They want personalized stories that they resonate with and newsletters are a perfect medium here. The incredible growth of quality newsletters like theSkimm and Morning Brew is the perfect example of their appeal. So this may be making you think: " I should also be starting a newsletter!

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Newsletter Enterprise Management Thought Leadership Marketing Management 231

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%

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Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Newsletter Template Email Marketing Design 91

SendX

MAY 12, 2020

Looking for email newsletter best practices to improve your campaigns? Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level. Use The Right Colors Your color palette is very important when designing your newsletter.

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Newsletter Practices Best Practices Top of Funnel 224

Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you be designing newsletters that get your customers to engage and click in no time. So, let’s jump in! These tips will help you get started.

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Newsletter Design Conversion Tips 83

SendX

MARCH 6, 2020

Newsletters are sexy. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Newsletter vs Marketing Email - what's the effin' difference?

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Newsletter Best Practices Internet Marketing Burn Rate 196

SendX

AUGUST 18, 2020

What is the Localization of Email Newsletters? Some cultures are more information-oriented and value detailed product descriptions. What to Localize in Your Email Newsletter? It’s hard to stay informed on all local laws that impose your activities. And that’s when the localization technology comes in handy.

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Newsletter Privacy Cross-Selling Barriers 195

SendX

MARCH 6, 2020

Newsletters are sexy. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button. Newsletter vs Marketing Email - what's the effin' difference?

Newsletter 195

Newsletter Best Practices Internet Marketing Burn Rate 195

Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

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Newsletter Lead Scoring Lead Ranking Ad Building 217

ClearVoice

JULY 14, 2022

Getting started is the hardest part of creating newsletters. How should it look, and how can you make a company newsletter interesting? Whether you’re targeting consumers (B2C) or businesses (B2B), there are certain newsletter best practices that you should follow to engage your audience and increase conversions.

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Newsletter Marketing & Strategy Work Management Opt-out 96

Lead Forensics

FEBRUARY 14, 2024

What Makes a Great Email Newsletter? This blog post delves into the intricate elements that compose an outstanding email newsletter, offering guidance on how you can craft your own with assured success. Understand Your Objective Before anything else, it’s vital to have a firm grasp on the ‘why’ behind your newsletter.

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Newsletter Psychographics Act-On Click Rate 52

SendX

MARCH 5, 2020

The most famous of all is - How to increase newsletter open rate “magically”. Second, the newsletter open rate has a lot to do with what you have written in your past newsletters. If I have enjoyed newsletters from Product Hunt in the past, there are higher chances I’ll open the next one when I see.

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Newsletter Open Rate Click Rate Work Management 195

SendX

AUGUST 28, 2020

3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. It makes sense to put more effort into reminding your customers about its existence via the email newsletter, in order to make it as popular as ever. Make your newsletter as festive as possible.

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Newsletter Work Management Privacy Policies Marketing Management 221

Vision6

JANUARY 11, 2023

Creating an email newsletter is a customisable, accessible, and cost-effective way to maintain individual touchpoints with your subscribers and helps you share messages, updates and news about your business with consumers faster than ever before. Helpful Content Ideas For Email Newsletters. Infographics. Source: Really Good Emails.

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Newsletter Case Studies User-Generated Content Paid Search Agency 98

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? Convince & Convert ON.

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Newsletter Planning Work Management Marketing Management 90

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Acquisitions Newsletter Paid Content ROAS 126

Webbiquity

DECEMBER 14, 2017

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. In today’s highly competitive business landscape, a well-crafted newsletter can enable companies to stay in constant touch with customers, establish authority, grab attention, and provide calls to action.

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Newsletter Effectiveness Business Opt-out 223

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

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Newsletter Examples Template Display 83

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Here’s a little tool I use to create newsletters for my clients.

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Newsletter Content Class Keywords 218

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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Newsletter Burn Rate Content Open Rate 90

Benchmark Email

OCTOBER 11, 2023

The email newsletter stands as a resilient and adaptive medium, continually shaping itself to meet the dynamic needs of an ever-connected world. As we embark on… The post The Evolution of the Email Newsletter appeared first on Benchmark Email.

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Newsletter Advertising Benchmark Advertising Mediums Tools 52

Liveintent

NOVEMBER 23, 2021

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Main takeaway: Don’t neglect your newsletters. But how do first-party data and the sustainable business model tie back to newsletters?

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Newsletter Loyalty Business Curation 124

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. We’ll give you all the information you need to know about content curation, including its benefits and how to get started. What is content curation?

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Curation Newsletter Content Deliverability 78

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

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Newsletter Planning Paid Search Agency Work Management 134

Liveintent

SEPTEMBER 21, 2021

With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results. Testing to inform strategy. After reviewing Zoosk’s LiveTag setup, the LiveIntent team found that Zoosk only allowed 300×250 creatives to serve in its email newsletters.

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Newsletter Optimization Cost Per Thousand CPM 121

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. I see my newsletter as contributing to my success.

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Newsletter Relevance Business Trust Marketing 100

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

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Newsletter Template Ad Frequency Eye-Tracking 98

Optinmonster

OCTOBER 28, 2021

Do you know how to create an email newsletter that will keep your subscribers informed, engaged, and turn them into loyal customers? Email newsletters are a vital part of your business’s growth. But first, let’s get clear on the basics… What Is an Email Newsletter? Email newsletters have many advantages.

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Newsletter Work Management Marketing Management Click Rate 97

ConvertKit

APRIL 22, 2021

Running a newsletter is fun and rewarding, but the demand to constantly create can be a slippery slope to creative burnout. Plus, every moment you spend managing the newsletter uses up time you could spend on other business tasks. Newsletter automations combat creator burnout. Join the 2021 Paid Newsletter Challenge.

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Newsletter Automation Top of Funnel Trigger Marketing 101

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

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Newsletter Work Management B2B Thought Leadership Marketing Management 113

Liveintent

MAY 3, 2021

More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. Not only do email newsletters have an engagement rate that’s higher than any other kind of digital marketing, but they’re also a powerful vehicle for promoting your brand. The same is true for publishers.

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Newsletter Communities Brand Identity Branding 116

ClearVoice

JULY 6, 2022

Email newsletters are perfect for promoting offers, nurturing leads, collecting feedback, and increasing brand awareness. However, newsletter campaigns aren’t a plug-and-play solution. You need to develop a detailed strategy to reap the full benefits of newsletters. What is a newsletter content strategy?

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Newsletter Practices Best Practices Business 72

ConvertKit

MARCH 17, 2021

If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all. Why start a newsletter, anyway? Maybe you’re asking yourself : “Should I even bother with creating an email newsletter?”. Create your free newsletter.

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