Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. With this additional information, you can target these people accordingly. However, text based newsletters may not be received too well if they are used instead of graphical based HTML versions.

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Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. Reduce the complexity to getting access to information on your website.

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Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send. For example, you can include a column on your newsletter that promotes upcoming events.

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Anything Goes Marketing

MARCH 16, 2008

They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.

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Anything Goes Marketing

APRIL 5, 2009

By transactional email, I’m referring to the automatic email that you receive when you sign up for a newsletter or download an e-book. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 When someone signs up for an event, send on the event information to the registrant via email.

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Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. Social media highlights.

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Anything Goes Marketing

DECEMBER 13, 2007

Check out how this is done on Delivery Monitor after you sign up for their newsletter. This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. It's brilliant as it sets expectations (i.e.

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Anything Goes Marketing

AUGUST 20, 2006

Have an email preference page in which the person can opt-out of say your webinar invites but still get your newsletter. Have additional contact information - link to customer support, a 1-800 number These simple and easy concepts can help you get the most out of the investment that you made to acheive the opt-in in the first place.

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Anything Goes Marketing

DECEMBER 12, 2006

A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics. The format of this e-newsletter is interesting as instead of pushing people from an email to a regular web page, it takes people to the ROI Revolution blog. Why is that?

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Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search.

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Anything Goes Marketing

NOVEMBER 27, 2006

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. ZoomInfo : Looking for contact information for a company? Thanks again to Larry Chase and I encourage everyone to sign up for his newsletter.

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Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

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Anything Goes Marketing

APRIL 30, 2006

It goes back to that concept of thinking about your target audience and what typre of informational that they would want to provide (not just willing to provide) rather then just thinking about the information that you want. "But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""

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Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Indicators of Future Lead Generation.

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Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

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Anything Goes Marketing

APRIL 21, 2010

As he stated he read all the complaints but wanted to make an informed decision. In addition, Wind could consider sending an additional monthly e-newsletter. So I suggest you do not comment on this type of stuff until you experience Wind's service yourself. The poster joined Wind to make up his own mind on their service.

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Anything Goes Marketing

JULY 18, 2007

If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant. I like to read a white paper on actual paper!

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Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

APRIL 20, 2006

, take a deep breath, grab a coffee (I prefer a large double double from Tim Horton's ) and think about how you would want to receive an email if you had just signed up for a newsletter on a website. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch.

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Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Is it worth it to make these personalized adjustments?

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Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. Note the things that work and that don't. What do people really want to see?:

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Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

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Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

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