NuSpark Consulting

DECEMBER 18, 2011

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. I like the search engine and search phrase features. DemandBase has a similar structure.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Martech

JUNE 27, 2023

Competitive information. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Don’t bury your contact information at the bottom; bring it forward, ideally to the heading on every page. Evidence of experience in their industry.

Marketing Websites 96

Marketing Websites Marketing Management Peer-to-peer netFactor 96

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. 4) Online portals – I know, this is a broad category. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. I am the CEO of netFactor.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40