Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Facebook is a unique case – they have access to a wealth of personalized information, and they used a fine-tuned algorithm to produce this video. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

Similarly, the more timely the information, the more popular it is. For more information and resources on Social Media ROI, please visit: [link]. The more independent the content, the more credible it is.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. The importance of data-driven creative cannot be overstated for advertisers and marketers.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. This section of YouTube analytics also give you information on individual videos.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

JANUARY 19, 2015

But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience.

Video Marketing 50

Video Marketing Campaigns Narrowcasting Viral Marketing 50