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LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

APRIL 13, 2021 – Marketing analytics company LeadsRx is pleased to announce that their multi-touch attribution solution is compatible with Triton’s Omny Studio podcast platform and Tap Advertising Server. Connect with LeadsRx on Twitter , LinkedIn and Facebook. For more information, visit TritonDigital.com. # # #.

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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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New LeadsRx Privacy Studio™ Expands Support to Additional Cloud Service Platforms to Create Data Clean Rooms

LeadsRX

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

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Why data attribution matters

illumin

With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold. It provides free information about website traffic, user behavior, and conversions.

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What is attribution modeling for social media marketing?

Sprout Social

Or it was a combination of newsletter information, social media posts, and word of mouth? There are three major types of marketing attribution models: first touch, last touch and multi touch. Within the multi-touch model are additional types that assign weights to the various touchpoints.

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4 Tactics Every B2B Marketer Needs to Embrace

Navigate the Channel

To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution. To engage effectively with your target audience, it’s crucial to provide valuable, informative, and engaging content. This includes blog posts, whitepapers, case studies, videos, and more.

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

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