The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. SAL to SQL: 49%. SQL to Close: 20%. SAL to SQL: 62%. SQL to Close: 29%. Website Conversion Optimization.
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