The Effective Marketer

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The State of Demand Generation

The Effective Marketer

MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. SAL to SQL: 49%. SQL to Close: 20%. SAL to SQL: 62%. SQL to Close: 29%. Website Conversion Optimization.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Make sure that you have documented (yes, written somewhere so that everyone can see) a few important definitions such as: What is a lead (and expand it to include MQL, SQL, SAL and any other relevant lead stages)? If not, stop what you are doing and meet with the sales leadership. What does the sales and marketing funnels look like?