Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Crimson Marketing

JULY 23, 2015

More information for prospects who are ready to close, but for some reason haven’t. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. More target marketing touches to help Sales get a prospect moving.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular?

Statistics 100

Statistics SMB Content Marketing Planning 100

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. The I Present to You! developed using the web tool of your choice. Very reasonably priced.

Webcast 20

Webcast Microsite Tools Tagging 20

markempa

FEBRUARY 9, 2015

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 21, 2012

Webinars / webcasts. Microsites. Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. . • Product data sheets / brochures. eBooks / digital magazines. Blog posts. Checklists. Infographics.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Hubspot

MARCH 18, 2018

And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. Then, turn that into relevant content that’s going to both save time for and inform your audience -- and make it easy for them to access it. Then, keep it human. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78