Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. In addition to providing L’Oréal with more information on would-be jobseekers and professionals that admire the company, the snackable visuals offered a nice personal branding opportunity for participants.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. Now that we have so much more information available, you need a system to help manage your reporting format and make sure it's targeted at your particular campaign objectives. Switching to Twitter's Native Buttons.

Twitter 48

Twitter Analytics Stats Microsite 48

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Facebook. ,

Design 101

Design Examples Best Practices Microsite 101

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Share your view in the comments below or with me on Twitter ( @wittlake ).

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. You can also build a microsite with landing pages that capture lead data. Optimize Your Signup Forms and Popup Boxes.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Ambal's Amusings

MAY 12, 2010

Blog Savvy B2B Marketing Twitter StephanieTilton. Furthermore, they'll seize the opportunity to set themselves apart by making it easy for prospects to access and consume information specific to their role and place in the buying process. Stephanie Tilton. " Stephanie Tilton's Marketing Prediction for 2010.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

JANUARY 12, 2010

A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.).

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

PureB2B

APRIL 2, 2017

They can also be integrated with certain social media platforms like Facebook and Twitter. Only ask for critical information (i.e. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. You can also build a microsite with landing pages that capture lead data.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). Partner websites (e.g., Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

SnapApp

SEPTEMBER 20, 2011

Users submit an entry form containing their contact information, and are entered to win. Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach.

Practices 48

Practices Microsite Best Practices Opt-in 48

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction. Microsites are advisable only if they don’t dilute the search authority of the main business website.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? With segmentation you ask “who are you” and “what are you looking for?”

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Contently

MARCH 21, 2017

.” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Adobe Experience Cloud Blog

JULY 8, 2014

Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. Volkswagen : Offers fans an exclusive version of the “ Onefootball ” app which features a live ticker as well as information on players, teams, detailed statistics, and access to the latest World Cup videos. ” after a score in soccer. So Who’s “Winning”?

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

BenchmarkONE

NOVEMBER 21, 2019

With that in mind, we’ve gone deep into industry research to discover as much as we can about the state of agencies today — and we’ve packaged all of that information up for you right here. 28% of agencies are managing ads on Twitter. What They Do: Services and Offerings. 49% of agencies are managing ads on YouTube.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Hubspot

SEPTEMBER 11, 2013

Gala or Informal Fundraiser: A higher price point for attendees, galas are usually a formal dinner or party with live music or other entertainment. Informal fundraisers are along the same lines, but could be a town barbecue or fair with activities and food. Create a microsite or an event fundraising page.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. It starts with understanding your target audience, what information they are seeking, what sources they rely on, what channels they use, and what types of content they prefer.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. To get your executive team on board consider presenting to them and including some of the following information: Illustrate competitors who are using employee social media contributions successfully.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

NuSpark Consulting

JULY 17, 2010

By knowing this information, you can customize your sales pitch and make it relevant; and that means enhancing relationships and more sales. When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. This time, he clicks on the blog post link.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

AUGUST 20, 2013

The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. The key to get supporters to share your content is to make the information actionable for supporters in clear, intuitive ways. 2) Invisible Children. 4) Share Our Strength.

Peer-to-peer 28

Peer-to-peer Microsite Statistics Paid Search Agency 28

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). ” Today’s sales prospects, buyers, and researchers don’t want to merely be passive audiences or consumers of information.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Adobe Experience Cloud Blog

APRIL 9, 2009

You can also follow Jep on Twitter ( @jepc ). Prospects didn't get any information unless they went via the sales person; it was very Sales 1.0. They help capturing more leads on the website with effective landing pages or microsites. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

NOVEMBER 4, 2018

When the company does not know any more than the public about what’s going on, that’s information asymmetry – the third marker of a social media crisis. Make certain that your front line social media and customer service personnel keep detailed, up-to-date, contact information (including home phones) for all executives.

Social Media 167

Social Media Work Management Marketing Management Media 167

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Track opportunities and pipeline, manage contact and account information. Use this information accordingly. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Here’s a very high-level summary of how the two systems differ from a strategic and architectural standpoint. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. The above stat offers two different valuable nuggets of information for B2B tech content marketers. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going! Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Marketing Insider Group

FEBRUARY 9, 2015

Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. The abundance of information is making the battle for customer attention even greater. And we consume more information than ever before. It is a shorthand way to communicate. Test everything.

Paid Search Agency 100

Paid Search Agency Microsite Mobile Marketing Emarketing 100

Convince & Convert

MAY 28, 2012

A social media crisis has information asymmetry. When your plane lands in the Hudson River, and you start seeing Twit Pics of it, that’s information asymmetry – the first sign of a social media crisis. Once you have some information, you should respond first in the venue where the crisis first broke. Arm Your Army.

Social Media 155

Social Media Work Management Media Microsite 155

Parse.ly

MARCH 11, 2022

In 2022, marketers should consistently maintain updates to information on their Google business listings and e-commerce stores. MoonPie’s Twitter account is the perfect example of how to use humor and pop culture to humanize a brand and connect with your audience. Shape unique online experiences. In 2022, using a tool like Parse.ly

Tips 52

Tips Content Marketing Brand Identity Branding 52

Webbiquity

DECEMBER 19, 2016

Gather keyword information then view it on sophisticated charts and through powerful notes, so you can see how your keyword has progressed throughout time.” 2) Microsite Masters. Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Convince & Convert

APRIL 18, 2016

By 2020, the ability to use these data points to inform campaigns will become the status quo.”. In the years ahead, there will be many more of these standard data formats available—think status updates, travel information, receipts…”. Email messages will morph into mailable microsites. ” The answer is both.

Marketing Management 109

Marketing Management Email Marketing Paid Search Agency Microsite 109

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80