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Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. Got a great campaign idea?

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Insiders

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. The idea behind it is to create a stand-alone destination where information surrounding one general focus can live. While a microsite has its advantages, there are certainly drawbacks, and it’s not meant for everyone.

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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

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3 Rules for Content Marketing in the Fake News Era

Contently

For those of you who have been avoiding all things Facebook ever since Uncle Bob livestreamed his shirtless election celebration, here’s some quick background information: Political fake news spread rampantly on Facebook prior to the election. million times more than the top 20 real news stories about the election.

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Show me your footer, I show you mine

Kevin Indig

Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site. Atlassian's footer for the Agile microsite Atlassian's footer for the main site Ramp uses multiple footer elements: headings, labels, and a slim footer above the fat footer.

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Optimizing your site information architecture (IA) for Panda

Biznology

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. How to build an IA using keyword research.