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How to Choose Keywords That Rank #1 on Google

ClearVoice

Are you interested in connecting your content with people who can benefit from your information? While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. SEO Click To Tweet. Where Should You Place SEO Keywords?

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

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What’s next? Social Media and the Information Life Cycle

Biznology

Image via Wikipedia. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. In fact, that’s what most of us were known for: consumers of goods and information.

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Social media strategy leaders: an intro to the series

Biznology

They need to have someone responding to inbound inquiries on social media: someone developing strategy to leverage this evolving medium to support business goals. The work and the job titles emerge. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

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Make the Most of Content Marketing Campaigns

Biznology

Photo credit: Wikipedia. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. Not only is specificity needed, but so is planning.

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Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. The initial wave of entrepreneurs experimented with this new medium and came up with interesting ideas with limited monetization. Barriers to entry were eliminated and companies recognized and tapped into skills and information across their enterprises. Not surprisingly, most failed. begat Web 2.0

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.