Biznology

OCTOBER 5, 2010

Image via Wikipedia. In many European countries, privacy protections are much stronger than in the United States, and many Europeans are often more savvy when it comes to what companies know about them, and more suspicious about what is in their public profile. So, if your customers operate in Facebook (and whose doesn't?),

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JULY 22, 2010

Image via Wikipedia. You can use social media to create your own positive presence, but to do so, you need to have a story that people are interested in. So, you can tell stories about the good things that your business does for the public and for your clients. I recently got a question from a company with a problem.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    What I do know is that the sources of information is abundant but can be overwhelming. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

OCTOBER 4, 2011

Image via Wikipedia. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited. I had breakfast with John Bell of Ogilvy a number of years ago.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. Who needs more information? willing to post but needs more information. It is earned media. It is real, even if the blogger simply embeds a video or quotes the pitch email verbatim or copy-and-pastes the social media news release full-text, it’s up to each blogger. Who is spitting mad?

Blogger 80

Blogger Outreach Wikipedia PR 80

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one. Please share!

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. In these scenarios, one cannot invest months and months culling through a media list, failure-by-failure, hoping for success. All at once. This is not to say this sort of quantum blogger outreach is easy.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Customers are less willing to give up information.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JUNE 19, 2012

Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy.

Skype 80

Skype Digg Twitter Wikipedia 80

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.

Blogger 80

Blogger Outreach Social Media PR 80