WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JULY 13, 2009

How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Got something to tell the world?

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WebMarketCentral

MARCH 14, 2008

Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalf—or even their own—in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk Of Social Media. "

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WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A Social Media Signature"), then click "Next." tags: social media email signature web 2.0

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Social Media Web 2.0 Media Tagging 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. The same goes for social media technology. In this case, social media isn't only for virtual events. Conclusions Like any event, social media takes time and patience.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Tags: Media. Last week I asked the question: will content marketing kill trade publications ? Conversation Aggregation.

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WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics? tools (delicious, Feedburner, LinkedIn et al.),

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. The three tools have much different purposes.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

AUGUST 5, 2008

Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. More than 60% of U.S.

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WebMarketCentral

JUNE 16, 2008

Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. In other words, technology has enabled your "market" to avoid your message and get information straight from your customers.

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Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

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WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Brown contends that the webistes for these three shows really "get" social media, offering fans more than the usual static trivia. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

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PR Conference Social Media Blogger 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads.

Social Media 20

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WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 20, 2008

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. The Blue Cross is Britain's pet charity, providing support, information and advice for pet and horse owners.

Social Media 20

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WebMarketCentral

NOVEMBER 1, 2007

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site?

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WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The results are eye-opening.

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WebMarketCentral

NOVEMBER 23, 2009

Use social media more effectively for research? PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. And, tired of filling out the same information over and over for each new social networking or profile site? Generate word-of-word referrals?

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WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Looking for a concise explanation of the different types of redirects?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

NOVEMBER 10, 2009

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today.

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WebMarketCentral

JULY 21, 2009

Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media.

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WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

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Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 24, 2008

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message.

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WebMarketCentral

AUGUST 5, 2009

Next, she makes her blog posts easy to share using social media badges and other techniques, such as turning on Email Post Links within Blogger. Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade).

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WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. Instead of writing press releases as one-way, frequently ignored communication exclusively with the media, write news releases about thought-leadership content, directed at prospects.

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WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google."

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

SEPTEMBER 10, 2009

by Writing On The Web The remarkable Patsi Krakoff presents eight tips for writing blog posts that stand out by both informing and entertaining readers, such as: telling a story; revealing a mistake you made and the lessons learned; or hardest but most valuable of all, rising above cliches and providing a higher level of current thinking.

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RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. 3 Reasons Why Purpose is Essential in Business by Words for Hire In this thought-provoking, almost spiritual post, Karen D.

Marketing Budget 20

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WebMarketCentral

FEBRUARY 20, 2009

Among the ideas: looking at terms used by visitors in your site search box, gathering terms from offline conversations with customers and prospects, and checking tags clouds on social media sites.

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Keywords SEO Tools Adwords 20

WebMarketCentral

DECEMBER 14, 2009

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. Just because this is social media doesn't mean you have actually share anything about yourself. Twitter Bio Leave it blank. Social Tagging.

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WebMarketCentral

JANUARY 26, 2009

Spying On Your Paid Search Competitors by Search Engine Land Mona Elesseily of Page Zero Media shows how to use tools like Compete , Alexa and SpyFu to get a better understanding of your competitors' positioning and online marketing strategies, and use that intelligence to fine-tune your own market approach.

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PageRank SEO Tools Best Practices 20

WebMarketCentral

SEPTEMBER 29, 2009

Buyers no longer rely on sales people for basic information or exploratory "consultation." They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Prospective buyers are overloaded with information.

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WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

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WebMarketCentral

DECEMBER 18, 2007

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. With that in mind, here are four ways B2B vendors can use social media to spread their messages. Tag your content on social media sites.

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WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.

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