The Effective Marketer

FEBRUARY 9, 2012

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. And, according to Marketo, outbound programs have their place in your marketing arsenal.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 1, 2012

Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

FEBRUARY 25, 2013

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Although interesting, I am not sure the infographic format is the best way to visualize this information. Maybe I am being too picky. What do you think?

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 25, 2013

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Although interesting, I am not sure the infographic format is the best way to visualize this information. Maybe I am being too picky. What do you think?

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100