Information, Marketo and Research

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. So there is no dearth of information about it. What is lead nurturing?

Lead Nurturing

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads

If You Want Better Leads, Set Your Content Free

Industrial Marketing Today

OCTOBER 13, 2010

Setting your marketing content free may sound like a radical idea for those who continue to believe in the old mantra “hand over your contact information if you want my white paper (or other content).” Nowadays technical buyers expect to receive a certain amount of valuable content without giving up their contact information.

Lead Ranking

Lead Ranking Leads Lead Marketing Qualified Leads

B2B Marketing Zone

Industrial Marketing Today

B2B Lead Generation without Lead Nurturing is Doomed to Fail

If You Want Better Leads, Set Your Content Free

Webinars

Stay Connected