KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. Create KPIs and Measure Outcomes. So don’t stop at MQL.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

FEBRUARY 9, 2016

Informative. It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. Marketo: What is Marketo?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

AUGUST 3, 2017

Most B2B buyers are looking for products or services that will integrate with their existing processes and solve whatever company issue they may be having. As a result, it’s important for B2B marketers to ensure they are getting the right information out to their audience. Longer Sales Funnels. But B2B often isn’t the same.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

APRIL 19, 2016

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. The more sets of eyes this material draws, the better your chances are of turning one of these visitors into a “hot lead” down the road. Stage 1: Brand Awareness. HubSpot Pricing.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120