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How to Turn Ordinary Social Media Conversations into Actionable Sales Leads

Adobe Experience Cloud Blog

Social media users aren’t shy about sharing their real opinions, so dig into the conversations your target customers are having to glean valuable insights about the struggles they’re facing and what stops them from buying. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

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Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. press@vidyard.com. About Vidyard.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Adobe Experience Cloud Blog

Marketo recently hosted a webinar on this very subject, called ePrivacy Law Marketers Need to Know. To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. DUNCAN: It depends.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

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5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing

KoMarketing Associates

Successful B2B content strategies are always churning out relevant industry information that provides users with the answers to questions they may have. Industry News with a Brand Opinion. Here are five tactics that shouldn’t be overlooked: 1. High-Quality Resource Sections. A few B2B organizations I suggest using as a model: SEOmoz.