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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

SEPTEMBER 20, 2018

Think about how customer retention programs that employ those tactics can also inform your customer acquisition strategies. Originally published on Marketo Blog. Interactive content and personalization are two tactics that are high on marketers’ goals lists.

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Achieving Maturity with Content Operations

Marketing Interactions

APRIL 11, 2019

In 2005, HubSpot came along, followed by Marketo in 2006. Channels have been added nearly every year and as consumers (and business buyers) became internet savvy, they wrested control away from the brands who used to decide what information they should have. Well, essentially it has.

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B2B Marketing Zone

Marketing Interactions

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Achieving Maturity with Content Operations

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